One-off and ongoing costs
A website costs you twice: once when it is built, and then every year to keep it running. Many quotes only show the first part. So always ask about both.
What determines the price of building it
- Scope: A one-pager with all the key information is quicker to build than a company website with many subpages.
- Design: A bespoke design that suits your business takes more time than an adapted template.
- Features: An online shop, appointment booking, multiple languages or interfaces to other software all add to the work involved.
- Content: Will you supply the text and images yourself, or do they need to be created from scratch? Professional copy and photos cost extra, but they are almost always worth it.
- Migration: For a relaunch, existing content has to be carried over and old addresses redirected so that your Google rankings are preserved.
What you pay on an ongoing basis
- Domain: Your address on the internet, renewed every year.
- Hosting: The server your website runs on.
- Email: Mailboxes with your own domain.
- Maintenance: Security updates, backups and small changes.
- Licences: Some systems and extensions charge annual fees.
Watch out for hidden costs
With website builders and some systems, there are annual licence fees for extensions that do not appear in the first quote. Changes requested after completion are also often charged separately.
Our tip: Whenever you get a quote, ask for all the ongoing costs per year, and what small changes will cost later on.
Cheap or good?
A very cheap website can be worthwhile if you only need a digital business card. But if your website is meant to bring in enquiries, other things count: a clear structure, good copy, fast loading times, and being found on Google. This work is not visible at first glance, but it shows in the results.
How to get a clear quote
In a free first consultation, we work out what your website should do, and what it should not. You then receive a quote that lists all one-off and ongoing costs. No surprises.
Did you know that most security vulnerabilities are not in the system itself, but in add-on extensions?
In WordPress, around 91% of the vulnerabilities newly reported in 2025 affected plugins. The less third-party code, the smaller the attack surface. That’s why we rely on lean technology.