Stage 1: The foundation
Domain
Your address on the internet.
- Why do you need it?
- This is where people find you, and your email addresses are tied to it.
- Typical mistake
- The renewal gets missed, and the website and email are gone.
- How we do it
- We register and renew your .ch domain and keep an eye on the deadlines.
Hosting
The plot of land your website stands on.
- Why do you need it?
- Without a server, your website cannot be reached.
- Typical mistake
- The cheapest package, with no backups and no one to talk to.
- How we do it
- Our own servers in Switzerland, backups, and we know your website.
SSL
The lock on the front door.
- Why do you need it?
- The connection is encrypted. Browsers warn about sites without SSL, and since October 2026 Chrome even does so by default.
- Typical mistake
- The certificate expires, and visitors see a warning.
- How we do it
- Included and renewed automatically.
Your letterbox with your name on it.
- Why do you need it?
- info@yourcompany.ch looks professional. With sender protection (guest list, seal, house rule), your emails stay out of the spam folder.
- Typical mistake
- A Gmail or Bluewin address, or your own domain without sender protection.
- How we do it
- Mailboxes on our servers in Switzerland or with your provider, with sender protection set up.
Stage 2: The house
Structure & design
The floor plan and the furnishings.
- Why do you need it?
- Visitors find what they are looking for in seconds and know what to do next.
- Typical mistake
- The design comes before the content, and there is no clear next step.
- How we do it
- We start with your goals and your content, and only then move on to design.
Text & images
The sales assistant in your shop.
- Why do you need it?
- Good text and images persuade people and build trust.
- Typical mistake
- Stock photos, jargon and a machine-translated second language.
- How we do it
- We advise you on text and images and work with copywriters from our network.
CMS (edit your content yourself)
Your key to rearranging things yourself.
- Why do you need it?
- You update content yourself, without having to call the agency.
- Typical mistake
- A bloated system that nobody wants to use.
- How we do it
- A lean system and an introduction to using it.
Stage 3: Running it
Legal matters
The house rules.
- Why do you need it?
- Since 1 September 2023, the revised Swiss Federal Act on Data Protection (FADP) has been in force. Practically every website needs a privacy policy, and a legal notice is recommended; for online shops it is even mandatory.
- Typical mistake
- A GDPR template copied from Germany.
- How we do it
- We build sites that collect as little data as possible. That makes your privacy policy simpler, and we tell you what it needs to cover. This is no substitute for legal advice.
Maintenance & backups
Your car’s service and your home contents insurance.
- Why do you need it?
- Security gaps get patched, and after a breakdown your website is quickly back online.
- Typical mistake
- The “once it’s built, it’s finished” attitude.
- How we do it
- We take care of updates and backups for you.
Visibility
The signposts that lead to you.
- Why do you need it?
- SEO, a Google Business Profile and visitor statistics make sure people find you, and that you can see what works.
- Typical mistake
- The redirects get forgotten during a relaunch, and the Google rankings are gone.
- How we do it
- SEO basics on every website, redirects when relaunching and visitor statistics without cookies.